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MORITZ-REUSCH JEWELRY, INC.

The Tower

1034 S. Brentwood Blvd.

Suite 1520

St. Louis, MO 63117

P:  314.863.1520

F:  314.863.5183

 

GEMSTONES

 

Moritz-Reusch Jewelers offers a selection of beautiful gemstones to suit your taste. Most of our gemstones are loose, to permit optimum viewing and to help you select the perfect setting.

 

Colored gemstones come in a rainbow of shapes, sizes, and colors – your choices are limitless. Simply put, the type and color of gemstone you choose should be the one you love the most – the one that will give you the most pleasure to wear!

 

 

 

 

What is a gemstone?
Gemstones offer a never
-ending world of beauty, rarity, durability, and color that only nature can create.

 

Most gemstones are minerals, naturally occurring chemical compounds that have formed in very unusual conditions deep within the earth’s core. Others – like amber, coral, and pearls – are formed from plants and animals.

 

 

 

 

What determines the value of a gemstone?
The same four C’s that establish quality (and price) in diamonds are used for colored gemstones: cut, carat weight, clarity and, most important, color.

 

  • Color – The strength and purity of a gemstone’s color is of prime importance.
  • Cut – Proper cutting emphasizes the richness of a gemstone’s inherent color.
  • Clarity – Inclusions are characteristic to most gemstones. Even the most expensive contain some inclusions.
  • Carat Weight – The size or weight of a gemstone also affect its value.

 

Since most consumers don’t know what to look for when purchasing a fine colored gemstone, Moritz-Reusch encourages its customers to personally consult us when making a selection. We believe that it is important to educate you on your purchases.

 

 

 

 

Why buy a colored gemstone?
Each individual has his or her own reasons for wanting to buy a colored gemstone. There are several basic and valid reasons, however…

  • Gemstones are rare.
  • Gemstones are durable.
  • Gemstones are beautiful.

 

 

 

 

Birthstones
Colored gemstones also signify the month in which you were born. Tradition associates a gem with each sign of the zodiac, based on a color system.
Color was thought to unleash the power attributed to the stone. Over time, birthstones became associated with the calendar months, rather than the zodiac signs.

 

What if I don’t like the color of my birthstone?
Birthstones can come in various colors. For example, the sapphire is the birthstone for September. But did you know that sapphire comes in several different colors?

 

This is just one more reason why it’s important to let Moritz-Reusch show you your choices and options when purchasing fine colored gemstone jewelry.

 

 

 

 

Cleaning Colored Gemstone Jewelry
For your protection, we recommend bringing your colored gemstone jewelry to Moritz-Reusch for regular cleaning and inspection.

 

Colored gemstones should be treated differently than diamonds. For instance, some colored gemstones cannot tolerate the heat of cleaning and/or should not be cleaned with certain solutions.

 

 

 

Gemstone Enhancements
Although gemstone cutting is the most basic enhancement method necessary to fully display the beauty of a gemstone, there are many fascinating methods by which man has demonstrated his ability to draw maximum color, luster, clarity, and brilliance from nature’s earthbound treasures.

 

An understanding of these enhancement techniques will add to your appreciation of the beauty, durability, and value of the gemstone jewelry you already own or will purchase in the future.

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© 2012 Moritz-Reusch Jewelry Incorporated